MERCHANDISE
THE DOCTORS: BRIJESH DAHIYA & KULDEEP SINGH
Entrepreneurs behind Cheapsex
A software engineer and fashion school graduate design boxers that talk about chadhti jawani, and playing card sets where the king has a thing for the joker, not the queen

IT was in March 2010 that Goddess Aphrodite blessed two young whimsical men — Brijesh Dahiya and Kuldeep Singh. Cheapsex was thus born from their Faridabad studio, Gulabo Chhap Design Works.

Brazen and bold, the National Institute of Fashion Technology graduate and software engineer stick to a wry sense of humour and an element of shock in their designs. While Cheapsex boxer shorts are their hot- sellers, gradually the two have added wallets, playing cards, cushions and custom made shoes to their design range.

“The ideation behind our products is not a deep dug design philosophy. It’s a pun intended view. We want to flirt with every possible idea, but won’t fall in love with any,” says Dahiya.

The boxers were a result of the need to rid the undergarment of its mundane character, adding some zing that could play peek- a- boo from low waist trousers. A** Cock, Butt Bite, Chadhti Jawaani and CheapSex Clinic form part of the head- turning range.

“ Independent artists tend to be non- conformist in thought. We pick the projection of a personal point of view over possible commercial gain. Brazenness brings with it beauty.” Their customer, says Dahiya, is no one but an alter ego of the artist whose product he picks. “ When we design something, it’s a process of personal creative contentment, and the customer agrees with this eccentricity when he decides to pick your product. The idea is to magnify the customer’s individuality through the product. Our customer doesn’t want to fit in. He’d rather stand out.” Their newest offering, the Kaash Mere Taash playing cards sold in a metal paan peti box, is inspired by a love story gone wrong in B- grade Bollywood movie style. “ It’s about the secret affairs between the jack and the queen, and the king’s gay fantasies about the joker. The queen is slutty and the jack has a thing for her, the joker is gay and the King is a Casanova. We are making a dig at all the emotional and relationship possibilities that lie inside a box full of cards.” The pack makes for a collector’s piece or a fun love gift, with colour graphics inspired from B- grade Hindi movies. “They are characters who speak instead of being just objects in a game.” CALL: 09891039373 EMAIL: support@ cheapsex. co. in

AVAILABLE AT: > Attic, Bir Sagar, 396/ 20, Flat # 1, Santacruz (W).

> Azaad Bazaar, 16th/ 33rd Road, Bandra (W).

> Bliss, Flat 180, Aram Nagar 1, 7 Bungalows, Versova, Andheri ( W).

> Tappu ki Dukaan, 27A, Kermani Building, PM Road, Fort.

> Loose Ends, Bandra (W).

Mid-Day Bangalore Feburary 10, 2011

Get salacious or go all trippy with our pick of love games for couples to spice up your romance with a desi twist

'Four days to go' reads a young girl's Facebook status message. 'Four days for what?' pat comes a reply from her lover. 'Duh! Don't you know, it's Valentine's Day?' When cupid is all set to strike with his arrow, here's how you can add a dash of zing, as you trail our wicked ideas and bring home some mischief in true Indian ishtyle.


Taash Mere Taash
This deck of playing cards is a desi design by the whimsical Faridabad-based duo, Brijesh Dahiya and Kuldeep Singh of Cheapsex from their studio Gulabo Chhap Design Works. Dahiya says, "It's a twist to the Chinese invention of mundane playing cards with kitsch gone kinky in the design. We revived a metal box, an actual paan peti to make the cards sit perfectly, which makes for a collectors' piece or even a fun love gift to rekindle romance, with colour graphics inspired from a B-grade Hindi movie."

Dahiya adds, "Playing cards have had a million designs internationally, so we gave each card a character. There's Chadti Jawaani and cheeky humour to add funk to your playtime. The Queen is slutty, the Joker is gay and for all you know he might be making out with the King, and the Queen might be out with the Jack as he has a thing for her, the King is a Casanova and a pervert."

With bawdy messages like, 'Sahib Aur Biwi Ka Ghulam', this deck of playing cards that come in a large, international size, can spice up your love life and go best when teamed with a pint of beer or a cocktail. It's like a love story gone haywire with lust overpowering the characters. Dahiya adds, "It's our version of love and lust coming together in a box. We have looked at these naughty characters as ones that speak, instead of just objects in a game."

Where: Chilli Billi, 3302/I, 12th A Main, HAL 2nd Stage, Indiranagar
Call: 9241799105
and Levitate, 100 Feet Boutique Restaurant, 777-I, 100 Feet Road, Indiranagar.
Call: 9448145071
For: Rs 499
Email: support@cheapsex.co.in